Joseph Keon
Whitewash: The Disturbing Truth About Cow's Milk and Your Health
New Society Publishers, BC, Canada • 2010

Infant puppies drink dog milk, baby rats drink rat milk and newborn whales drink whale milk, so why do humans drink milk intended for baby calves? Whitewash is nutritionist and wellness expert Joseph Keon's response to the destructive myth that people need to consume cow's milk to be healthy. Based largely on ignorance, many Americans make food choices that are uniformed and often misinformed. At the mercy of the food industry's advertising propaganda machine and bureaucratic government agencies who compromise nutritional guidelines for the sake of special-interest groups, consumers are lead to believe that ingesting cow's milk is essential for building strong bones and teeth. The public schools and the medical professions have spent the last eighty years supporting this position. Yet the United States, one of the top consumers of calcium in the world, has one of the highest rates of osteoporosis and bone fractures in the world. Dairy is also a possible contributor to type I diabetes, heart disease and even symptoms of autism.

In addition to the nutritional propaganda, Whitewash exposes the industrialized mega-farm factories that house up to 20,000 cows who never see a blade of grass. The misery and biochemical stress modern cows endure must surely show up in their milk. What goes into the cow comes out in the milk, including traces of dioxins, pesticides, PCBs, rocket fuel and even radioactive isotopes. Comprehensively researched and documented, Whitewash kicks over the dairy industry’s bucolic milk bucket as it exposes the true cost to a nation who has "got milk."