All Economies Are Local
A better jobs and growth strategy for towns and cities
Massachusetts communities can no longer rely on state or federal aid to fill their budget gaps. If communities want to enjoy the benefits of a robust economy, each municipality must become a high performing, self-reliant economic engine operating on four cylinders: residential, business, public sector, and nonprofit. Each cylinder represents an indispensable component of the local and regional economy, employing thousands and fueling millions of dollars of activity through wages, the purchase of goods and services, and payment of taxes.
Governor Deval Patrick’s Economic Development Policy and Strategic Plan, “Choosing to Compete in the 21st Century,” recommends that each municipality needs a “CEO” and team to create and implement an economic development plan for job growth. Towns and cities must learn to take advantage of economic development opportunities and tax revenues. They must understand how to create the optimum number of local jobs, and how municipal metrics determine their economic well-being. They must know their industry clusters, especially which ones are thriving or struggling, and the decision makers at those enterprises who pay business taxes and create jobs. Each municipality must take responsibility for its own economic fate.
Many municipalities are forming economic development corporations or committees to encourage new business establishments, developing supportive customer service policies, and providing predictable regulatory processes that are committed to respecting developers and residents.
TechSandbox, an incubation center for technology and science startups, moved to Hopkinton after selectmen voted to waive building permit fees and explore a special tax deal — the kind of public-private partnership that is key to supporting small business, creating new jobs for the innovation economy, and encouraging growth. Marlborough formed an Economic Development Corporation that works with municipal and private investors to create jobs and community revitalization. Cambridge and Somerville implemented Buy Local First programs to build sustainable local economies and vibrant communities.
To understand how the various components influence our municipal and regional economies, towns and cities can design and implement a three-step process.
Step one: Develop your municipality’s economic profile. Include an appropriate set of metrics, and then track their historical performance. With this information, a municipality can better understand how its local economy works — its strengths, weaknesses, and hidden potential. Examples of these metrics include payroll data from local employers; tax base and rates; commercial land available; office and retail vacancies; school budgets and per-pupil expenditures; housing starts and trends; municipal revenues; cost of living measures; number of employers by sector; job statistics; population trends and demographics.
An excellent source for data relating to economic conditions is Framingham State University’s MetroWest Economic Research Center. MassBenchmarks provides information concerning the performance of and prospects for the state’s economy, which gives a context for a local and regional economy. It’s published by the UMASS Donahue Institute with the Federal Reserve Bank of Boston.
Step two: Develop an economic portrait of your primary industry and small business clusters. Include nonprofits and possibilities such as manufacturing, software, medical devices, financial, education, healthcare, information technology, leisure/hospitality, public sector, construction, legal, retail, professional, and business services. That portrait will provide a wealth of information and assist municipal leaders to answer three questions:
1. How do we support businesses and nonprofits?
2. What industries should we strive to retain or attract?
3. Are we too dependent on any particular industry? If so, how might that dependence be a problem or strength for encouraging job growth? Only a diverse business base can help municipalities survive economic storms and capitalize on opportunities during prosperous times.
Within industry clusters, metrics can be highlighted, including number of local employees, top employers, income data, products and services made or provided locally, economic outlook for each sector, and contact information for business and nonprofit leaders. Outreach then becomes possible. The Southborough Economic Development Committee schedules meetings monthly with business and nonprofit leaders to learn how the town can help them prosper.
MIT developed a Community Economic Development Tool Box, where one can view profiles of economic indicators by county and compare the profiles to state and national data. The website, mass.gov/lwd/economic-data/ (click on: other resources/municipal data), as well as municipal tax rolls are good sources for identifying your local businesses.
Step three: Create and communicate your action plan to interested parties. Collect and interpret your municipal financial data and trends. Integrate your economic profile, portrait information, and economic development action plan into the annual municipal budget process. Review of this information can be useful in determining the best opportunities and to plan next steps for job creation and growth.
Then, explore opportunities to create public-private partnerships to reduce the cost of government, lower residential taxes, and improve the delivery of core services. To succeed, citizen leaders committed to job growth and economic well-being must come forward in each municipality and lead us in a way that will help ensure our fiscal sustainability and quality of life.
Christopher Robbins is a member of the Economic Development Committee of Southborough, on the Board of Directors of Corridor Nine Chamber of Commerce, and past president of the Southborough Business Association. Email: firstname.lastname@example.org.