Here’s How To Boycott Organic Imposters
A recent series of articles by a Washington Post reporter could have some consumers questioning the value of the U.S. Department of Agriculture’s (USDA) organic seal. But are a few bad eggs representative of an entire industry?
Consumers are all for cracking down on the fraudulent few who, with the help of Big Food, big retail chains and questionable certifiers give organics a bad name. But they also want stronger standards, and better enforcement—not a plan to weaken standards to accommodate “Factory Farm Organic.”
The Washington Post exposed a couple of companies, certified organic, that don’t strictly adhere to organic standards. The Post and others also recently reported on what one lawmaker, who serves on a key USDA committee, called “uncertainty and dysfunction” at the National Organic Standards Board.
All these reports are troubling on multiple levels, especially to consumers who rely on the USDA organic seal to help them avoid pesticides, genetically modified organisms (GMOs), synthetic ingredients, and foods produced using methods that degenerate soil health and pollute the environment. (It’s important to note that none of these reports address the biggest marketing and labeling fraud of them all—products sold as “natural,” “all natural” and “100% natural,” a $90-billion industry that eclipses the $50-billion certified organic industry).
What can consumers do to ensure that the certified organic products they buy meet existing organic standards? And how do we, as consumers, fight back against efforts to weaken those standards?
The short answers: One, there are about 25,000 honest organic local and regional producers, vs. a handful of big brands, mostly national, who flout the rules. (Most “Factory Farm Organic” companies sell their products, and provide private-label products, for big retail chains like Costco, Walmart, Safeway, Albertson’s, Kroger’s and others).
Two, if consumers want stronger, not weaker organic standards, we need to demand them.
Bad Actors Hurt Consumers And Legitimate Organic Producers
Over the past several months, the Washington Post has reported the following:
- Eggland’s Best eggs, marketed as certified organic by Herbruck’s Poultry Ranch, come from hens that never go outside. (Even before the Post’s expose, the Organic Consumers Association (OCA) had called for a boycott of Eggland’s Best eggs).
- Aurora Organic Dairy, which supplies organic milk to Walmart, Costco and other major retailers, doesn’t adhere to organic standards that require cows to be outdoors daily during the growing season. (OCA, Cornucopia Institute and other groups have been demanding better policing of Aurora Dairy for more than a decade).
- Some “organic” soy and corn imports aren’t actually organic.
- Some “organic” foods contain a synthetic oil brewed in industrial vats of algae.
Stories like these erode consumer confidence in the organic seal. When consumers give up on organic, legitimate organic farmers and producers lose sales, too.
But that’s only the part of the problem. By cutting corners on organic standards, big producers can sell at lower prices—that puts the smaller, local and regional organic producers who don’t have big contracts with big retailers, and who must charge more because they actually follow organic standards to letter, at a competitive disadvantage in the market.
In some cases, it puts them out of business.
The Washington Post’s Peter Whoriskey recently interviewed Amish organic dairy farmers who are struggling to compete against companies like Aurora, which the farmers say, don’t deserve the organic label. The Post reported:
Over the past year, the price of wholesale organic milk sold by Kalona [Iowa] farms has dropped by more than 33 percent. Some of their milk—as much as 15 percent of it—is being sold at the same price as regular milk or just dumped onto the ground, according to a local processor. Organic milk from other small farmers across the United States is also being dumped at similar rates, according to industry figures.
After the Washington Post ran its April 30 exposé on Aurora, Liz Bawden, an organic dairy farmer in New York and president of the Northeast Organic Dairy Producers Alliance and member of the Northeast Organic Farmers Association board wrote:
A consumer reads “Why Your Organic Milk May Not Be Organic” on the front page of their newspaper. That might be the end consumer for the milk from my farm. And that person is sitting in front of a bowl of cornflakes wondering if she has been scammed all this time. Just a little doubt that the organic seal may not mean what she thought it meant. That is real damage to my farm and family income.
This article was republished from EcoWatch.
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