How Does Your Coffee Brand Rate On The Eco-Social Scale?

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If your day hasn’t really begun until that first sip of coffee, you’re not alone. According to the National Coffee Association, more than 80 percent of U.S. adults drink coffee on a regular basis.

But consumers are getting wiser—and choosier—about which coffee brands they buy. A recent trend in ethical consumerism has seen coffee-lovers voting with their dollars. And what they’re voting for are organic, shade-grown and fair trade beans—for a number of reasons, including better taste and a higher nutritional profile, in addition to environmental and fair trade concerns.

What are conscientious consumers not buying? Coffee grown on corporate-owned sun plantations, produced with a heavy reliance on chemical fertilizers and pesticides, and little regard for the health and welfare of plantation workers and small, sustainable farmers. Read more:

How does your coffee brand rate with the eco-social claims it makes? Find out with the Fair World Project coffee guide.

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Enjoy A Little World Change With Your Coffee