The Right-Brain Business Plan: A Creative, Visual Map for Success
Jennifer Lee
The Right-Brain Business Plan: A Creative, Visual Map for Success
New World Library, Navato, CA 2011
Analytical business planning can squelch the motivation of even the most enthusiastic entrepreneur. Leaving dry numbers and spread-sheets behind, The Right-Brian Business Plan: A Creative, Visual Map for Success is visual inspiration for creative and heart-centered types. Building a non-traditional roadmap to success includes scissors, glue, paint and paper, yet it extends beyond fashioning the customary vision board. Imaginative exercises such as "Getting the Word Out" (also known as The Marketing Plan) include creating a collage of a perfect customer portrait. Managing the Moola (the financial planning part where many right-brainers feel an urgent need to do laundry or water the plants) helps reframe limiting beliefs about money. Creating a colorful Moola Map with sticky notes and large paper helps identify income and expenses and makes tracking cash flow a less intimidating process. Along with the exercises the accessible guide includes tips in the form of "right-brain chill pills" and "left-brain boosters."
